How is the curriculum system designed to attract a large number of students from educational and training institutions?
Time:2025-12-19
Source:Artstep
Teaching is the core competitiveness of training institutions, so a complete curriculum system is essential.
When designing a curriculum system, training institutions must consider different levels of course offerings.
The curriculum system design can be divided into four categories in terms of functional requirements: introductory courses, core courses, high profit courses, and seed courses.
Design in this way for various types of courses.
Beginner's Course: Attracting Traffic
The "introductory course" is the easiest, most economical, and least obstacle carrier to meet the basic needs of parents and students, and it is also the entrance to stimulate deep needs.
The specific features are: short class hours, low cost, and prominent effectiveness in solving basic problems.
The design of introductory courses for institutions now needs to be further optimized, especially in terms of quickly attracting features and related tagging issues.
The introductory course is a label course for institutions. What is a label course?
Just by mentioning this course, you will know what it is for and which institution it belongs to.
For example, when it comes to New Oriental, English immediately comes to mind, and when it comes to Juneng, one-on-one communication immediately comes to mind. This is the label and label effect.
So the core focus is on the tagging association between introductory courses and institutions, as well as the ability of tags to leave an impression on parents and students.
Introduction course or institutional positioning course.
Beginner courses that do not require high technical and resource requirements can serve as an important carrier for institutions to quickly improve their brand reputation and word-of-mouth.
That may not be a comprehensive strong school in the region, but through introductory courses, institutions can achieve regional first place and win customer reputation and favor in a certain course field or function.
At the same time, through this course, institutions have the opportunity to attract and engage with more customers, creating more possibilities for extension and expansion.
The introductory course can be an independent small course or a small course cut from the core course, but under the principle of adhering to the direction, content, and main business of the introductory course, it is a home course and a product that cannot be bought in other institutions.
After completing the design of the introductory course, the importance of promotional push becomes apparent.
Find a unique "one sentence" and use it as the sole theme to concentrate resources and promote it. Whether it's a promotional brochure or a parent teacher conference presentation, this sentence is the only one in any scenario, creating a strong "momentum" for the signing of the introductory curriculum standards and the labeling of institutions.
For example, Mr. XX's company is called XXXX, and the course he teaches is "Ace Principal". Our "One sentence" is called "Management Preferred Course for Being a Principal".
The difficulty in recruiting students for institutions is mainly due to unclear course levels and poor experience.
Nowadays, various industries are trying their best to seek more customer experiences, and institutions should do the same.
Therefore, designing introductory courses that emphasize experiential learning becomes even more important.
The introductory course of design is the experience course and experience service of design. The introductory course is the result of borrowing phased marketing ideas, exchanging time for recognition, recognition for choice, and choice for the future.
Introduction to Marketing Course
1. Strive to increase the number of visitors. More students come to the introductory course, which may lead to a corresponding increase in conversion and a relative expansion of performance expectations;
2. Reasonably increase the average profit of a single tuition fee;
3. Systematically increase the frequency of students' repeat purchases.
So under the guidance of introductory courses, core courses, seed courses, high profit courses and other types of courses have a greater possibility of being interspersed and generating systematic benefits in different disciplines.
So, in larger institutions, the curriculum system is not a point, nor is it a line. The curriculum system is a vast network.
Core course: Building word-of-mouth
Core courses must be the product results formed by the long-term aggregation or predetermined aggregation of resources such as institutional faculty, teaching, research, and customer needs.
Four characteristics of core courses
1. Consistent with the actual performance of long-term dynamic changes in the market;
2. Consistent with the main needs of the real customer base;
3. Consistent with the results of a large proportion of institutional returns;
4. Consistent with sustained and stable value output and irreplaceability.
Core courses are the 'mother' of introductory courses, high profit courses, and even seed courses.
In turn, these specialized functional course categories are auxiliary to the core courses. They complement each other and blend together.
It cannot be denied that products within the scope of core courses are the main source of institutional revenue (accounting for 30-50% or higher).
At present, the main directions of core courses in education and training institutions are language courses, other cultural courses, literacy and practical courses, and art courses.
High Profit Course: Earn Profit
High profit courses refer to the judgments and implementation results obtained through institutional control feedback systems (such as student and parent surveys, self assessments of teaching effectiveness, etc.) during the implementation of core courses, which can further explore the value of students and courses.
In regular courses, setting up new course classes or groups based on a common problem, difficulty, or interest of a student group can directly save enrollment and marketing costs, and is a common form of high profit courses.
Of course, there are also customized requirements arising from the special training needs of niche groups in the market. In this case, setting up relevant courses is also a manifestation of high profit courses.
In short, currently offering high profit courses requires:
1. Based on backbone course products, sensitively discover new demand points and offer classes at low or no cost.
2. In general education and training institutions, courses with a gross profit margin of 30% or above can be called high profit courses, which are a powerful tool for institutions to increase revenue and profit margins.
Seed Course: Seeking Development
Seed courses are a key issue in the construction of institutional courses and the sustainable and benign development of profits.
Seed courses are more comprehensive and small-scale experiments conducted on the existing teaching platforms of institutions to explore changes and upgrades in teaching concepts, teaching forms, teaching content, student management and learning forms, teaching tools, and other aspects.
By offering experimental courses of this kind, we aim to prepare and influence the institution's future core courses and related introductory and high profit courses in a forward-looking manner.
Seed courses are the engine for the medium to long term curriculum, teaching, and revenue development of institutions.
The teaching practice of concepts such as learning communities, group teaching, and pre class literacy in educational and training institutions;
The upgrading of teaching tools from blackboards to projectors, electronic whiteboards to 3D or holographic interactive projections, and so on, can all be factors in the development of seed courses.
The establishment and development of the teaching and research standard system for training institutions is a long-term process that requires continuous optimization, improvement, and upgrading.
If we give up halfway, it may not only ruin our previous efforts, but also seriously affect the future development of the institution.