The mindset that training institution teachers must master: not only teaching, but also understanding 'people'
Time:2025-12-09
Source:Artstep
In training institutions, teachers are not just teachers. If a teacher in a training institution does not understand these skills, it is also difficult for parents to buy and renew courses, as training institution teachers are also invisible salespeople.
If you are very professional in class, coupled with your sales ability, you are invincible!
After all, compared to teachers with strong professionalism, education and training bosses are more willing to hire teachers who can retain people.
We want parents to trust us more silently and be willing to choose us. Here, we provide sales tips for teachers. Once you learn, you are the one who is drunk on campus.
1. Sales must learn how to chat
Attracting only, not harassing, chatting is the best way to show confidence and convey emotions, but the initiative in chatting should be in your hands, not in the hands of parents.
2. Low intention customers should not be bombarded with harassment
Some teachers, after adding parents, send messages to the group every day, which will only make parents feel annoyed. We just need to provide parents with some ways to solve their needs.
3. Different types of customers have different concerns
It is necessary to accurately identify the needs of parents and communicate according to their needs. Do not use the same communication skills and talk about the same topic for all parents.
4. What customers want is not cheap, they want a feeling of taking advantage
People never pursue the lowest price, but the satisfaction of 'value for money'. Our curriculum can also make parents feel like they are taking advantage through course design, value-added services, and other means
5. Don't argue with customers about price, discuss value with customers
If parents can't feel the difference, they will think you are expensive. You can spend more time to record the interesting moments that children show in the classroom, such as children's smiles, children's lovely actions, children's loving interactions with other children, share them with parents, establish children's growth files, and let parents feel your intentions. At the same time, parents can share these materials as capital to show in the circle of friends, which is a two-way emotional connection
6. Teachers must remember that you are not only serving children, but also the entire family behind them.
Many details can affect the family's perception of you, such as timely responses to messages, timely reminders, effective classes, and patience during conversations, all of which quietly affect parents' trust in you.
7. Talk to parents about some common topics
We can talk about these: children's classroom performance, their personality traits, expectations for them, their study habits, how they are at home, and their strengths and hobbies
These things are not done overnight, but accumulated bit by bit through daily life.