At the training institution, why didn't parents sign up in the end despite their strong interest
Time:2025-11-27
Source:Artstep
When parents learned about the course, they liked it very much and their children were also very interested, but in the end, the parents did not choose us to register.
1. The pace is too fast, and parents haven't caught up yet
Seeing that parents are interested in the course, many new teachers or course consultants tend to get too excited and want to immediately bring out the contract for parents to sign.
For parents, interest does not equal decision-making - they also need time to understand the course content, whether their child is suitable, and whether family opinions are unified.
If you push yourself step by step at this time, it will actually make parents feel "urged" and think that teachers care more about performance than children's growth.
Remember: having interest is just the starting point.
We need to learn to 'slow down' and leave some space and trust for parents, making decisions their active choice.
2. The value of the course was not emphasized, and parents were not moved
Sometimes we talk about a lot of course content, teaching staff, and highlights of activities, but parents only "know" after listening, without the impulse of "I have to quickly report it to my child".
The problem often lies in:
We are talking about 'what the curriculum is', but we overlook' what help it can provide to children '.
What we must tell parents is:
What problems can the curriculum solve for children?
What significant growth changes can children experience?
Why is it more appropriate to learn now than later?
Only when parents truly see the specific value of the curriculum for their children, will they go from 'understanding' to 'being moved'.
3. Trust has not been established, parents dare not make decisions
Enrollment is not just about introducing courses, but also about building trust.
When parents first come into contact with us and are unfamiliar with our teachers and school, they naturally have doubts:
Does the teacher really have experience;
Can the child learn happily here;
What if it doesn't fit.
Pushing the process too quickly can make parents feel neglected and marketed.
Build trust first, then discuss registration.
Let parents see our dedication, professionalism, and sense of responsibility first.
For example, feedback on details in the child's classroom, patient guidance from the teacher, and safety and order in the campus.
Trust is the root of a transaction, not the outcome.
4. Lack of moderate sense of urgency, parents are prone to 'take another look'
Many parents are not unwilling to sign up, but always thinking about "thinking again" and "coming back next time".
If we don't help them establish a reasonable sense of urgency, they will easily procrastinate and forget.
Urgency is not urging, but reminding.
for example:
The number of teacher slots is limited, so you have to wait until the next session when the enrollment is full;
The promotional offer ends this weekend;
Register early to catch up with this exhibition.
These are all real 'action windows' that exist.
Can help parents transition from hesitation to action, and motivate them to make faster decisions for their children.
5. The service commitment is vague, and parents are worried about 'what to do next'
The biggest concern for parents before registration is not the price, but rather:
What if I can't go up after reporting;
Will the teacher change;
How are class hours calculated? Is there any after-sales guarantee.
If we answer these questions vaguely, parents will naturally not be reassured.
Service commitments must be clearly stated and fulfilled.
For example:
Rules for class hours, leave requests, and make-up classes;
The communication mechanism when children experience discomfort;
The frequency of feedback from teachers and homeroom teachers;
The standard process for renewal or refund.
When parents see that 'the school is still very responsible after registration', trust is truly established.