How can training schools provide high conversion rate "experiential courses"
Time:2025-11-04
Source:Artstep
When it comes to recruiting students for training schools, there are two points to summarize: bringing in students and converting them. Experience classes are the conversion core of many institutions.
Generally speaking, schools that do well in experiential classes and have a high conversion rate of students consider experiential classes to be very important. The average school knows that experiential classes should be important, but they haven't given it much importance.
Based on the campuses I have talked about, whether it is assessment, in class exams, trial classes, or open classes, campuses that do well in experiential courses have a very high conversion rate for student enrollment. It can be seen that training schools must attach importance to experiential courses.
So, how can experiential classes be done well?
Experience classes are the stage of schools, and parents are the audience for this performance. In experience classes, schools need to showcase high-quality courses, excellent services, and teaching capabilities, fully demonstrate the school's software and hardware capabilities, attract children, conquer parents, let parents choose us, and complete enrollment. Therefore, the key points of experience classes are very important.
Experience course process
1. Goal: Student conversion.
2. Process: Achieve or even exceed parents' expectations. The experiential course content should help parents understand what their children can learn, and impress them with the course and expected results.
3. Creativity: Having unique points can distinguish it from other schools and provide parents with reasons to choose a campus.
4. Experience: Children should participate in the curriculum and enjoy it.
5. Raise and solve problems: After the course, it is not enough to simply end one class. A comprehensive evaluation of the child's situation should be given and suggestions should be provided. (For example, in dance institutions, if a child has physical problems, be sure to point them out and suggest how to correct them through exercise).
Experience classes that parents enjoy
Experience classes can not only be conducted through common offline promotions, school posters, event promotions, but also through exposure on more platforms to let parents know about the school and promote brand exposure in different ways.
Experience courses in training schools are generally taught by renowned teachers, with a systematic curriculum system and explanations of knowledge points that have high short-term effectiveness. These all greatly test the strength of school teachers. Teachers need to demonstrate their teaching abilities.
Show parents a comprehensive evaluation of their child's profession, point out problems based on the assessment, and propose scientific and professional methods to solve problems! This type of problem must be effective, timely, novel, unique, and creative. School teachers propose solutions based on assessments and determine results suitable for children's age groups based on their understanding and artistic literacy goals.
After an excellent course is completed, the teacher needs to give a professional comprehensive evaluation, praise the strengths of the students based on their performance, and point out the problems that the students have.
Parents may be happy when teachers praise students for their strengths, but they may also be troubled by students' problems. Parents' concern for their children can lead them into a state of worry and confusion, and they need a solution to their problems. At this point, the teacher should guide parents to ask them questions and provide them with different solutions.
The teacher did a great experience class
Dance teacher Mary will conduct assessments during each experience class, explaining to every parent present their child's dance talent and physical problems, such as hunchback, high and low shoulders,. From a professional perspective, she will explain to parents why their child has problems, such as hunchback, which may be caused by weak back muscles or incorrect sitting posture. If parents know the cause of the problem, they will ask for solutions under her guidance.
She usually gives parents two solutions: one is to sign up for dance learning and practice systematically and scientifically, and the other is to teach children some movements. After learning, children can practice and stretch their muscles at home every day. Two options are chosen by parents themselves.
Many parents choose to enroll in a more systematic learning process because they cannot supervise their children to practice movements at home for a long time. Although all teachers at Mary‘s School conduct assessments during experiential classes, only her has the highest conversion rate among students. In addition to her professional, meticulous attitude, and serious responsibility, she also raises questions and provides scientific solutions. She does not force parents to register, but rather guides them to make their own choices.
So, teachers should avoid excessive promotion and guide parents to think for themselves and ask questions on their own. Teachers need to provide corresponding scientific and professional solutions based on the problem in order to gain parents' trust in the teacher and choose the institution.
Pre class preparation: What does the sales teacher do
1. Create an environment that allows for communication and interaction with parents, which should facilitate individual communication and understanding of children's preferences, habits, and personality traits. The most important thing is to understand whether parents have visited other institutions for inquiries and what information they have obtained from other institutions.
2. From the moment parents enter the school gate, they should be introduced to the school's environment and facilities, and the brand and teaching philosophy of the institution should be introduced through videos, pictures, texts, and other means. Simultaneously showcasing the excellent teaching achievements of the institution, as well as the awards received by the students.
How does the course teacher do it
1. Prepare teaching aids, textbooks, course material packages. in advance for the course design phase.
2. When parents and children enter school, the curriculum teacher should bring them into the class, introduce themselves to the children, allow them to communicate with each other, reduce their discomfort in unfamiliar environments, and introduce the characteristics of the curriculum to the children.
3. Play hot field games to bring children closer together. (Most schools should have played this type of game before, so choose a game with good response before the trial class.)
In the experiential course
1. Moderate duration: The curriculum content should vary according to different age groups of children.
2. The course content is simple and easy to learn: it is easy for children to get started, easy for parents and children to understand, and must be something that can be covered in one class. It is necessary to have children produce a work of art, such as a painting in art class or a song in music class.
3. Active classroom atmosphere: Let children learn and be happy.
4. Control the entire classroom: Maintaining interaction and mutual communication can deepen children's impression of the teacher and the curriculum.
5. Positive feedback and motivation at any time: praise children's performance, praise them more, and talk about their strengths. Schools with conditions can use the "Artstep" dual point incentive system to give children points, telling them that when their points reach a certain level, they can redeem prizes in the points mall.
6. Guide parents to participate: engage in parent-child interaction, deepen parents' impression of the course, and the effect will be better.
7. Conduct assessments to provide parents with a better understanding of their child's situation. The evaluation must be authoritative and standardized, and handwriting is not recommended. Schools with conditions can use specialized evaluation systems!
After the experience course ends
1. Let the child report their learning experience to the parents.
2. Show parents their children's learning achievements, solicit course evaluations from parents on the spot, and conduct on-site Q&A sessions.
3. Send gifts, coupons, discount coupons.
4. Transforming students, the teaching teacher guides parents to ask questions, provides scientific and profession of game before, so choose a game with good response before the trial class.)
5. Guide parents experiential course}}
1. Moderate duration: The curriculum content should vary according to different age groups of children.
2. The course content is simple and easy to learn: it toxperiential course
1. Moderate duration: The curriculum content should vary according to different age groups of children.
2. The course content is simple and easy to learn: it take photos and post them on their social media accounts to showcase the results of the experiential course, and spread them in social media accounts, WeChat groups, and other places. At the same time, use them as promotional materials in the future.
Excellent experiential courses will make it easier for students to convert!