How can newly established training institutions quickly recruit students?
Time:2026-01-26
Source:Artstep
For training institutions that are just starting out, being able to recruit students quickly is the key to getting them on track quickly. So, how can newly established training institutions recruit students quickly? Artstep brings three suggestions to all principals:
（1） Develop enrollment plan:
1.For training schools without any source of students
They will immediately face enrollment issues after teacher selection or selection for headquarters training. Especially for those without educational background or operational training industry experience, a practical and feasible enrollment plan should be developed.
2. The following enrollment plan cases can be referred to by major principals
3. Using newspaper media to advertise or print promotional brochures for large-scale distribution is also a common method of enrollment.
However, in today's increasingly competitive market environment, it is difficult to achieve ideal enrollment goals solely through this method.
4. In the early stage of enrollment work, it is important to avoid being blind and hasty.
Some training centers have high expectations for expected enrollment at the beginning, and if they fail to achieve their goals, they may lose confidence. Practice has proven that unless there is a certain foundation of students or a considerable reputation in the education and training industry, and the teaching staff and school hardware are of high standards, such training institutions will be able to achieve ideal enrollment plans from the beginning.
For most training centers, the initial enrollment plan should follow the principle of "gradual progress". Perhaps only one or two small classes can be recruited at the beginning, so as to enable newly trained teachers to adapt to teaching requirements as soon as possible, accumulate experience, and wait for two or three high-quality teachers to be available, and then large-scale enrollment will naturally follow.
（2） Free Open Course Organization:
1. Without a doubt, almost all training institutions currently have open courses, which come in various forms and have their own characteristics.
Successful open courses are the most effective way to recruit students widely. So, how to plan successful open courses, each training institution will do their best, strive for creativity, and achieve their goals.
2. Each institution's open course process naturally has its own characteristics and advantages,
And the key point is whether the essence and details of the headquarters' open courses can be interpreted; Can a certain audience be effectively organized; Whether each link is fully prepared and arranged solidly.
3. According to the headquarters' classification of the size of open courses,
Different types of open course teachers need to be determined, and the content of open courses also varies accordingly.
4. Suggestions for planning open courses include the following channels:
a. Combining with one or two public schools, through the recommendation of some class teachers, arrange weekend time for around 100 people, and the key point is to communicate well with class teachers in the early stage;
b. If there is a channel, cooperate with a certain primary school to hold open classes in school classrooms (school electronic classrooms can also be considered). Of course, without parental participation, the main focus is on stimulating students' desire to enroll in classes, with the key point being the proper arrangement of social relationships and economic interests with school leaders;
c. If there is no school channel, following the usual practice of promoting through newspaper media or distributing flyers, as long as the promotional content is attractive or compelling, a certain number of students and parents will also come to participate.
（3） Color page design and newspaper advertising:
1. In the initial design of the training center, the color pages always wanted to cover everything,
With too much content arranged and densely packed full page text introductions sent to parents. It is difficult for parents to have the patience to read them, so such color pages should be avoided;
2. The design of color pages should follow several key points:
Bright colors, concise content, and prominent key parts. Highlight the authority and novelty of the textbook in terms of text, the training level and professional level of teachers, the time and location of open or trial classes (with prize based trial activities), create exquisite images, and the overall design should demonstrate the influence of Tsinghua University.
3. Newspaper advertisements often focus on soft articles,
Introducing the characteristics of their teaching in combination with the events and public classes held