Education and training institutions: 8 renewal methods to effectively improve campus renewal rates!
Time:2026-01-16
Source:Artstep
Ensuring a high continuation rate is fundamental to the survival of schools. How to increase the renewal rate of the campus? The following 8 methods can be used for reference.
1. The continuation rate is directly linked to the income of the corresponding supervising teacher.
No interest in getting up early. As teachers who directly face students on a daily basis, they play the most important role in the high or low continuation rate. Therefore, having them strive to improve the continuation rate can be of great help to you. Larger classes can adopt a proportional commission for class renewal, such as dividing the renewal rate into several levels, charging a certain amount if it exceeds, and deducting a certain amount if it falls below;
Smaller classes can be linked to specific numbers of students. As for what teachers can do to improve the retention rate, let them do their best under the drive of money.
It should be pointed out that not every class can do this. For many one-time classes (such as the college entrance examination sprint class), students usually only come once, and the probability of repeated attendance is very low. Therefore, the continuation rate cannot be used as an assessment indicator
2. Establish your own theory for continuing classes
This continuation theory refers to the need to explain to students and their parents the rationale behind the continuation of classes.
For example, a certain type of training can only show good results after several stages of continuous learning; A certain skill can only earn extra points in exams, find a job, etc. after learning a certain level. This continuity theory needs to be repeatedly instilled in students and parents, and when they accept it, it becomes much easier to continue the class
3. Comparative display of phased achievements
After completing each stage of the training, low-cost methods can be used to make actual payers feel the difference in effectiveness before and after the training, and showcase a bright future.
For example, in a children's art class, a small gathering can be held near the end of the class, inviting parents to play a video of the student's talent level at the beginning of enrollment (knowing nothing), and then inviting the same student to perform on the spot (making great progress), allowing parents to see the child's tremendous progress with their own eyes;
Before the end of the party, invite veteran students (who knows if they are veteran students, but their level should be high) to perform at a high level, saying that this is the effect of completing a certain level, and then announce a senior student discount policy on the spot to stimulate parents' motivation and confidence to let their children continue learning.
4. Maintain good relationships with students
It is common in training that learners and payers are not the same person. There may be many reasons why a student likes to come to your place for classes, not necessarily due to academic performance issues or teacher level issues. It may be because he just likes the playground here. No matter what he specifically likes, he should be able to frequently tell the payers (parents), 'I like that place, I want to continue going there,' and their words are much more effective than yours.
5. Regular follow-up visits
The training course management personnel should develop a student follow-up plan, such as weekly and monthly follow-up visits to the payers (such as parents) behind the students, informing them of their progress, current issues, areas where parents are expected to cooperate, and ways to promote student progress together. This will give the payer a good impression that you are a responsible training institution.
6. Make good use of the first 10 minutes of class
What a teacher teaches in class is one thing, which can create a certain emotional connection between students, teachers, and training institutions.
The ten minutes between classes are very important. Humanized communication and a little care can greatly improve the position of institutions and teachers in students' hearts. So tell your teacher not to go out smoking or go back to the break room to drink water during the 10 minute break, and to walk down more often to cultivate relationships with students.
7. Incorporate the continuation rate into project management
This is certainly true for larger institutions. For example, if you have multiple teaching areas (or branch campuses), the continuation rate of each teaching area should be used as an assessment indicator, broken down to specific departments and individuals, and then regularly followed up and checked in the form of meetings, linked to their interests.
This way, for institutions with larger product lines, the continuation rate of each product can be managed more clearly.
8. Establish a learning evaluation report
For those classes that are likely to continue classes, a "learning evaluation report" can be set up for students, which should be filled out separately at the middle and end of the learning period, and communicated with the students (or their parents);
The content of this report in training course management should be designed reasonably, not only to demonstrate our responsible attitude towards the students, but also to target the shortcomings of the students, propose areas for improvement, and inform them of what they should do in the future, thereby promoting the continuation of the class.