How can educational and training institutions efficiently recruit students? Try these four fast enrollment methods
Time:2026-01-09
Source:Artstep
There are many enrollment methods for educational and training institutions. Select four rapid enrollment methods suitable for spring classes for reference and inspiration by educators and trainees.
1、 Old student renewal
Old students are a valuable resource for the campus. For a campus with a good reputation, old students have a certain degree of recognition and trust in the campus. Therefore, retaining a student is at least six times easier than recruiting a new student.
Specific implementation:
1）. Renewal information reminder
Full coverage will be provided, and all senior students will be notified of the spring class renewal activity. Notification and promotion can be achieved through various forms such as parent groups, friend circles, educational system mass distribution, and on campus renewal poster displays.
Attention, when sending renewal notifications, remember to inform the elderly about the preferential policies and additional benefits for renewal;
At the same time, pay attention to creating a renewal atmosphere in the campus, such as renewing and giving xxx gifts; Lucky Wheel draws xxx instant coupons, prizes, and promotion tools such as turntables, all displayed externally and placed in prominent locations on campus to create a marketing visual impact.
2）. One on one, personalized renewal communication
Attention should be paid to senior students with less than 2 months of remaining class hours, and those approaching the renewal period have a higher possibility of renewal.
Firstly, communicate with the teaching teachers of these students to organize their learning situation. Then, arrange for professional academic teachers to conduct one-on-one learning follow-up consultations with parents to understand their learning satisfaction and needs, and provide personalized learning planning guidance and assistance;
At the same time, remind parents that there are insufficient remaining class hours, inform them of current renewal discounts, explore parents' willingness to renew, and if parents have any renewal questions, communicate and resolve them in a timely manner.
3）. Set up a renewal reward plan
Establish exclusive reward programs for senior students' renewal, such as offering renewal discounts, sending renewal scholarships, etc., to reward the support and trust of senior students and promote renewal.
In addition, it is suggested that older students who renew their enrollment can enjoy more preferential value-added services than new students who enroll, which reflects the school's emphasis on older students and also makes their parents feel valued and treated; The specific form of renewal activities for elderly students can be set by each institution.
2、 Old student multi class method
This enrollment method still revolves around senior students. That is to say, it is recommended that senior students enroll in an additional course on the basis of their existing curriculum. The advantage of this method is that the senior students have a foundation of trust and belong to the secondary conversion of internal students. If the additional courses are needed by the senior students, the conversion speed is very fast.
1）. The courses that can be added for enrollment are:
The art center offers a wide range of course products, and parents can choose to enroll their children in another course for comprehensive development, such as piano to vocal music, hosting from childhood to public speaking;
Like subject tutoring institutions, as long as students have needs, various subjects can be added as needed, such as mathematics, Chinese, English, physics.
2）. Add special courses (supplementary value-added courses)
On the basis of the existing regular courses, advanced courses or special courses can be added to attract senior students to register. For this type of course, the course package period does not need to be set too long, but it must have unique selling points and attractiveness, such as lectures by famous teachers, spring sketching, and high school entrance exam score improvement courses. In addition, exclusive promotional activities for senior students to expand their courses can be set up (in a form that can be customized) to promote conversion.
3、 Old Student Transfer Introduction
Introducing new students through referrals from experienced students is one of the lowest cost forms of recruiting new students; At the same time, it has the characteristic of high conversion rate.
Therefore, it is necessary to introduce the development of senior students in the spring class.
Specific implementation process:
1）. Develop a referral reward system
Provide certain rewards to parents who successfully refer their children, such as class hours, gifts, coupons, etc. (note: discounts are given to both seniors and freshmen);
2）. Provide referral tools
Old student, how to efficiently transfer students to the campus?
In addition, informing referral rewards is not enough. We need to prepare promotional tools in advance for elderly students to improve their referrals, such as course introduction posters, campus display videos, and links to join classes, for them to showcase to potential referral targets and increase persuasiveness;
3）. Teach referral methods and shape word-of-mouth marketing
Encourage and guide senior students to share campus spring enrollment information on various social media platforms such as WeChat Moments, social media, and video accounts, in order to attract more potential students (activities such as setting up and sharing gifts can be set up to promote sharing).
4）. Timely feedback and gratitude
Old students who successfully refer new students should be rewarded in a timely manner, such as adding referral free class hours in the academic system and sending screenshots to parents; For example, timely delivery of referral gifts, coupons, etc. to parents and expressing gratitude can help promote their referral enthusiasm and introduce more new students to the campus.
Below are two methods introduced by experienced students, which can be referred to:
1) Assist in fission
Old students invite friends to help, and after reaching a certain number of helpers, they can purchase relevant courses at extremely favorable prices. Friends of old students can also obtain the same preferential policies by forwarding on their social media or community.
2) Group buying and group buying
Starting a group with one parent, one can purchase a course from an institution at a discounted price, and the parent can share the group with friends or on their social media account, allowing more people to join the group. After successfully joining the group, both the group leader and members can purchase courses from the institution at a discounted price.
3) Group fission single
By establishing an activity community and gathering old students, various gifts can be received to stimulate them to actively recruit people in the group and achieve fission.
4) Distribution fission
Institutions can upload a course activity through a mini program and set up a distribution mechanism. Users' parents can learn about the activity details through the activity link and generate posters with their own avatars and nicknames. Distribution can be achieved through poster sharing. (Note: Online course sharing can be promoted through the "Online Enrollment and Drainage" function in the academic management system or third-party course sharing programs.)
4、 Cross industry Alliance
In the spring semester, we will collaborate with neighboring peer and cross industry institutions to launch a "2026xxx (Education City/Community/Learning Center) Opening Class Competition" type of class competition.
1）. Form
During the event, parents only need to pay 298 yuan for 6 classes and can choose from 3 comprehensive course gift packages worth a total of 1299 yuan. They can also receive a gift for forwarding (including a free xxx value gift)! ）； For example, in collaboration with surrounding institutions such as art, music, dance, piano, eloquence, and basketball, parents can choose three different subject courses according to their children's learning needs and combine them, such as "2 art+2 music+2 basketball" or "2 dance+2 piano+2 basketball";
After purchasing the lesson package, parents can forward the class poster to their friends' circle, collect xx likes, keep it for 24 hours, and receive a free gift worth xxx yuan xxx!
2）. Gifts
To collect the poster, please add the contact information of the parents first. After 24 hours, the poster will be reviewed for retention. If the review is approved, parents can go to the campus to collect it, and the campus will handle registration and parent reception;
For spring classes, such enrollment activities can be conducted, but there are also participation thresholds. Setting reasonable thresholds will effectively improve the quality of resources.
In additscounted price, and the parent can share the group with friends or on their social media account, allowing more people to join the group. After successfully joining the group, both the group leader and members can purchase courses from the institution at a discounted price.
3) Group fission single
By establishing an activity community and gathering old students, various gifts can be received to stimulate them to actively recruit people in scounted price, and the parent can share the group with friends or on their social media account, allowing more people to join the group. After successfully joining the group, both the group leader and members can purchase courses from the institution at a discounted price.
3) Group fission single
By establishing an activity community and gathering old students, various gifts can be received to stimulate them to actively recruit people in ion, for high-end institutions with expensive fees, it is recommended to seek cooperation with institutions that offer comparable course prices to the campus when collaborating with neighboring institutions to share class hours. The target customer group should be the same, which will effectively improve the quality of customer resources.
Above, only four methods for rapid enrollment have been listed; During the spring enrollment period, other types of enrollment methods can be carried out according to the actual situation of the campus.
The suggestion is to adopt the form of "3 main + multiple auxiliary" to carry out enrollment activities, that is, the campus needs to ensure 3 main enrollment channels, and then develop multiple auxiliary enrollment channels to attract customers. Only in this way can the campus's enrollment framework be firm and ensure the stability of resource acquisition.