Say goodbye to the problem of renewal, achieve a surge in conversion in just three simple steps
Time:2026-01-05
Source:Artstep
If your training institution's parents always hesitate when renewing, then you must spend 5 minutes reading this article.
1、 Clarify 'what parents are hesitating about'
There are three reasons why parents hesitate:
I don't think it's effective：
Core contradiction: The money and time invested do not match the perceived rewards.
Parental psychology: "Spending money in vain is a small matter, and children cannot afford to waste their time." They do not see significant progress in their children, or feel that progress is not proportional to investment.
The child is unwilling to learn：
Core contradiction: Spending time, energy, and money can lead to children developing feelings of boredom.
Parental psychology: 'Did you choose the wrong course for your child?' This makes them feel guilty and guilty about their decision. At the same time, they doubt whether the course itself is interesting and whether the teaching methods are appropriate.
The course is too expensive, waiting for discounts：
Core contradiction: The course price exceeds their psychological expectations or payment ability.
Parental psychology: "Is this course really worth the price? Are there any more cost-effective options?" This does not necessarily mean that parents are facing financial difficulties, but more often they feel that the cost-effectiveness is not high. They may weigh in their hearts whether this educational investment is more worthwhile than using it in other places such as other interest classes, family trips, purchasing books.
Teachers must understand each other's true thoughts, which is more important than immediately asking parents to renew.
2、 Let parents see the results first
Show parents: the child's growth, works or achievements during this period, teacher comments, and the child's learning trajectory.
Make parents feel that money is not spent casually, but invested in visible growth.
Visualization of Achievements:
Don't wait until the renewal period to communicate. Regularly provide learning reports and presentations of learning outcomes (such as stage works, performance videos, and growth assessment reports), using specific data and facts to speak.
Establishing emotional connections:
Encourage teachers to communicate more with parents about their children's positive performance and small progress in the classroom, not only in terms of knowledge, but also in the development of soft skills such as personality and habits.
Value children's experiences:
Organize open parent classes and outcome reporting meetings to allow parents to witness their children's participation and progress firsthand. At the same time, optimizing the fun of the classroom and making children truly fall in love with your classes, with children taking the initiative to say 'I want to continue learning', is the best motivation for renewal.
Set clear expectations:
Clearly define the learning objectives and expected outcomes of this stage at the beginning of registration, and continuously review and verify them throughout the process.
3、 Make renewal a 'logical decision'
It's not about 'forcing parents to make decisions', but about' making parents feel that not continuing is not feasible '.
Reshaping Value:
Don't just talk about prices, constantly emphasize the core values of the curriculum - excellent teachers, small class teaching, unique teaching methods, advanced teaching concepts, benefits for children's long-term development.
Design value-added services:
Gifted class hours and additional value-added services (such as special lectures, parent classes, self-study tutoring, study material packages, etc.) make parents feel that they are "worth the money".
Emphasizing the 'cost of silence':
Gently remind parents that if interrupted, the continuity of learning established by the child and the efforts already put in may be compromised, and the previous investment will be wasted.
Showcasing core advantages:
Firmly and clearly convey the unique selling points of your institution, such as the stability and professionalism of teachers, stable teaching outcomes, a good learning atmosphere, and a circle of classmates.
Provide personalized solutions:
If the child is tight on time, can we adjust the class schedule (such as changing from twice a week to once a week) or provide some online courses? Show flexibility in helping parents solve problems.
Establishing brand loyalty:
Through good service, dedicated teaching, and active community operation, we establish a trust relationship with our families that goes beyond just buying and selling. When parents make choices, emotional factors will play a significant role.