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Essential communication skills for parents in educational institutions!

Time:2025-11-26

Source:Artstep

As an educational and training institution, it is very important to have good communication between the institution and parents, as it determines the number of students and reputation of the institution.
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I have been engaged in education and training for decades. Over the years, I have contacted many education and training institutions and parents and students. Parents often complain to me that the institutions do not pay attention to their children, and they spend money to let their children study. However, all kinds of communication and services provided by the school are not in place, which makes parents feel very angry and speechless.


In fact, the reason why parents have such complaints and dissatisfaction is due to inadequate communication between institutional principals and teachers and parents. However, many institutional principals know the problem but do not know how to solve it.


As an educational and training institution, it is very important to have good communication between the institution and parents, as it determines the number of students and reputation of the institution.



The communication between institutions and parents is an important foundation for ensuring customer recognition and stability, as it can make parents more involved in their children's learning. Only by doing a good job of communication with parents can institutions satisfy parents with their services and provide students' parents with the possibility of continuing classes.


And the person who can most influence and promote communication in all of this is the teacher. The teacher is the person who has the most contact with parents and students. The teacher has a better understanding of the actual problems of students and is more targeted when communicating and giving feedback to parents, which increases the chances of parents renewing their subscription.


Based on this, how can educational institution teachers effectively communicate with parents and satisfy them?


1. Principles of Communication with Parents


1) When communicating with parents of students, one should avoid being casual and emotional.


As a teacher, before communicating with parents, it is important to carefully plan the topic and purpose of the meeting. It is important to collect information from multiple sources and design key points for the conversation. Avoid being too casual and emotional.


2) Think more from the perspective of parents and communicate more with them.


Only by thinking from the perspective of parents can we consider the difficulties they face, share some psychological burdens with them, and promote effective communication with them.


2. Requirements for communicating with parents


1) Provide parents with more feedback on their children's academic performance


For example, reflecting the child's learning situation this month, whether there has been progress in learning, and so on. If there is progress, encourage children to continue to strive for excellence in their studies. If there is a decline, analyze the reasons with parents and propose improvement plans for the next steps.


2) Introduce the course schedule for each stage of the institution


For example, communication before and after mid-term and final exams should be timely and effective, and parents should carefully analyze their children's learning situation and arrange each stage of curriculum learning.



3. Time for communicating with parents


There are many ways of communication, such as phone calls, WeChat, and face-to-face meetings, but it is important to choose the appropriate time for any type of communication.


4. The right to communicate with parents


Communication is two-way. When communicating with parents, teachers should learn to give the right to speak to them and listen to their thoughts. Only in this way can communication be effective.


The correct communication method is to use guiding words to encourage parents to actively discuss their ideas, such as "Do you have any thoughts or opinions on this?", "What do you think about doing this. In addition, if you want to communicate well with parents, you can also talk to them more about your child's situation at home, such as their friends, rest time, homework review, etc. These behaviors will make parents feel very friendly and make them feel that the teacher really cares about their child.


May I ask, if a teacher and institution can achieve this, which parent would not be willing to send their child in? In short, educational institutions and teachers should learn to focus communication on children in order to create a sense of trust among parents.


Good communication can not only compensate for teachers' lack of teaching experience, but also enhance the relationship between institutions and parents. Education and training institutions can only operate easily in the education and training industry by achieving effective communication with parents in all aspects.